Earlier this year I graduated with a Higher Degree and the topic of my thesis was Paranormal experiences. I have lived with the paranormal all my life and regard it as pretty much mainstream. I am a mother and have a background in business, marketing, research and training - and since graduating I have been blogging about the academic side (and the other sides too) of the paranormal. I have now decided to move my blog to Wordpress and link it to the online business that I am developing - Psychic Revolution. My website portal will bring together paranormal consultants (eg psychics and tarot card readers) and their clients. There will also be a 'twist ' to this business but, as this is my point of difference, I prefer not to disclose that here.
The blog side of my venture is aimed at establishing my credibility and raising my profile in the psychic community and that audience is very diverse. My web-based business will primarily attract mainly females - both paranormal consultants and the users of their services. The industry is dominated by women! Typically the age range for both groups will be 25-55 years.
BRAND: down to earth (not earthy, frilly, or too feminine or too spiritual)
IMAGE: modern (not flashy); clean; sensible; reliable; trustworthy; business-like (but not stuffy)
PREFERENCES: easy to read; prefer upper case P and R for both words; personally like colors red, black, and grey but am open to suggestions; camel case is OK; haven't finalized a tag line and so open to ideas; would be interested in seeing movement in the logo (but not swirls); happy to consider a simple stylized symbol as part of the logo; prefer strong lines and white space (not clutter) - less is definitely more!
INSPIRATION: http://www.problogger.net (but not as stiff)
VISION: to revolutionize the psychic industry!