Professional Services Logo - Formation Solutions

** Update: BEFORE diving in, please read comments. This will save you time spent creating something we've already said we aren't wanting. Thanks!

We form corporations and LLCs for new businesses. Our clients are entrepreneurs starting new businesses, and they'll want to know where we got such an awesome logo!

I know the contest prize isn't the highest on 99D, but I can say that we will promote the design services of at least a half dozen of the top designers on this contest to all our clients as part of a "Startup How-to Package."

The name is "Formation Solutions" as in the formation of a new corporate entity. We need a company name mark and logo that will be used on our website, marketing materials, letterhead, business cards, etc.

Take a look at what our site looks like: http://www.formationsolutions.com.

More details and direction in the brief.

1 star - Wrong direction, start over again with something completely different
2 star - some elements I like
3 star - getting closer but need revisions or a different take
4 star - design is being considered
5 star - definitely the kind of thing we're looking for, in the final selection group

Formation Solutions

We want the look to communicate that we are a serious, professional partner for a complex project. But we also don't want to come off as a bland document filing service or law office. Professionalism with a little pizzazz. Possible?

The site design was just completed, so you'll need to use a color scheme that works in that environment. But the logo and name representation that is there now is merely a placeholder: it doesn't necessarily reflect what we want.

Tone - Here are some words to describe our service: professional, thorough, risk reduction, detail-oriented, knowledgable, experienced, trusted.

Many moving parts, that we track and handle with precision.

I will do my best to provide speedy and helpful feedback. I will use the following system for ratings:

1 star - Wrong direction, start over again with something completely different
2 star - some elements I like
3 star - getting closer but need revisions or a different take
4 star - design is being considered
5 star - definitely the kind of thing we're looking for, in the final selection group

- The audience is serious professionals, so let's stay away from bright colors and anything cartoony.
- We like a little depth and sense of space.
- We need a black\white version, three color version, and full multi-color version (if you use multiple colors)

- In general, I don't want to put a contraint on your artistic vision. I'll do my best to provide speedy feedback.
- I'm not as big a fan of globes, spheres, orbs as I used to be.