Professional organiser working in home renovations seeks logo that says "sustainable clever designer"

Marilyn's logo should look understated and convey "creative sustainable design". She loved the idea of a group of flower petals swooshing from creative chaos into an ordered flower. she wanted a "blueprint" style to reflect her work in building and the flower to symbolise empathy and creativity.

lifeworks (or LifeWorks)

Tagline: creative systems for life Desired Color Scheme: you choose but a dash of red is nice Desired Style: understated line drawing "blueprint" "designed" look Accepted File Formats: Vector Formats (.eps, .pdf or .ai) Organisation description Our client Marilyn is a professional organiser, mostly as a renovation/home improvement consultant/facilitator  and occasionally a lecturer in design Target audience rich tertiary educated people either female and parents or slightly older men and women eg 40s and 50s  who are renovators Impression the design should give the impression should be - a clever designer, empathetic and experienced in working in creative teams. She works a lot in home improvement and renovations but the logo can't alienate the tertiary sector as she gets freelance work in academia Design specifics Text on the logo is lifeworks (or LifeWorks) creative systems for life Main thing is to be understated and minimalist with "designed" line drawing feel. The desired concept was an arc of petals swooshing from creative chaos into a nice ordered daisy. The style was to be like an architects drawing or blueprint to reflect building design and the flower to reflect creativity and empathy. probably blue colours but A dash of red is nice. Readability is important. Files required etc Adobe illustrator preferred with one copy of the file left with fonts and  editable text (clients love to change their words!)

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