The target audience is broad. There are two main groups we are targeting.
The first is people who would make a referral to our service. This would include other health professionals, including General Practitioners, Neurologists, Psychiatrists and Allied Health Professionals. They would refer to us to obtain an accurate diagnosis for a patient. They would also refer to us to get assistance with the treatment and management of young people with dementia. The branding will also serve to be the face of our service to Government and other agencies involved with these patients.
The second target audience is people with Young Onset Dementia and their families. We aim to support young people with dementia in the community and assist them in coming to terms with a condition that affects their ability to lead a full and independent life. We want to come across as professional, experienced, trustworthy, caring and supportive.
The word 'dementia' often has a negative stigma attached to it, so we want to try and minimise the stigma for these individuals and their families. Dementia is a very difficult diagnosis to give to a young person. Young people with memory, thinking and behavioural problems are often scared about what is happening to them. People are often unwilling to come and seek help as they are worried about the implications for their independence and their future.