reThink Inc - "Rethink HOW you do business and Make It Personal!"
I primarily need to start here with a new Smart/Fun/Dimensioal Logo ... but I need to see it in Color and Black &Wht Samples as well as in a Business Card Layout.
In my background I hold more than 25 years experience as a serial entrepreneur currently owning three companies providing services ranging from Business Development, Joint Venture Capitol Investing to Website & IT Development. I currently spends the majority of my time as a Strategic Business Developer under her 15 year old company ReThink Inc. – “Rethink HOW You Do Business and Making It Personal.”. In my primary roll I partner with entrepreneurs, executives and professionals thought leaders in business innovation, growth and expansion. I collaborate with business leaders to build on their strengths, help identify strategies and opportunities for growth, empower them to gain confidence in their ability to plan and manage a venture on a personal level, meet new challenges, and learn how to obtain the skills and resources necessary for achieving their desired results in business. My ultimate goal is to ensure clients and their team are working proactively from their brilliance and not reactively from their weaknesses by approaching and leading businesses from an individual and personal level.
I'm often described as incredibly SMART with a HEART.
Entrepreneurs, small business executives and professionals thought leaders - Determined, driven, already successful on many levels and committed entrepreneur who knows they're on the cusp of fulfilling their ultimate vision on doing business their way... but need to reThink how they use their talents and resources to get to the next level of working ON their business instead of IN their business.
Bottom-line tag … “We'll keep you on top of your business until your business is on top.”
I work with more women entrepreneurs than anything ... from startups to small businesses with under 5 Million in annual revenue. I work with more service based industries than product based companies.
The brand needs to demonstrate forward out-of-the-box thinking ... there should be nothing ordinary about the feel of the logo and how it would look in a business card layout.
How we do business in today's market place is only limited by our individual and collective imagination ... so my brand needs to demostrate Imagination and Multiple Dimensional. I would like to see Highlights and Shadows used as well as Size Variations with in the logo.
Tilt things - try different shapes - angles & curves ... I want people looking at to go .. Wow, I wouldn't have thought to do that! It also needs to look clean, cutting edge and professional ... BUT more importantly it can't be too corporate as I'm all about Making Business Personal! Don't be affraid to through in FUN elements.
Colors: I prefer Earth Tones ... burnt orange, sage greens, steal blues, browns, greys, autum reds.
Files: Need artwork in Photoshop file format as well as high res. .JPEG
When you look at the brand it should fall between these bookend of branding that I feel would respresent my company best:
Professional - Personal/Casual
Accomplished/Wise - Fun
Experienced - Forward Thinking & Hip/Savy
Demanding - Open Minded
Realistic - Versatile/Flexible
Elite - Collaborative
Out of the box - Down to Earth
High Energy - Focused
Contemporary - Timeless
Leader - Implementor
Wow Me - Bonus$ Available.