Memorable, unique and easily distinguishable
Classic fonts, not too graphically heavy
Clean, crisp, classy with "pop" and/or "punch"
Will appear on letterhead, banners, stationary, website, t-shirts etc.
Speaks to a "love for learning"
A flame image (flame, fire, torch) should appear somewhere on the logo
There should be no mention of "intellectually advanced" in logo
You can incorporate the quote, but only if it blends well with the rest of the logo
Color: WE DO NOT WANT TO USE OUR CURRENT COLOR SCHEME of teal and purple
Our uniform colors are black & white. Would like to see these colors incorporated if there is another color to make it "pop." Also open to using the color gray
Welcome a different color palette that incorporates colors that blend well
Please DO NOT USE the following color combinations as nearby competing schools use them: burgundy & gold, green & white, and navy & white
Opportunity for on-going work as we are looking to totally redo our marketing materials (including website)