Polaris is a very small consulting business specializing the implementation and configuration of enterprise asset management (EAM) and computerized maintenance management (CMMS) software. We deliver both technology and business/functional solutions for our customers.
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We specialize in heavy asset and process-based industries such as power utilities and refining/chemical companies. Our biggest percentage of clients are the power/utility business. This tends to be our area of expertise and focus. While we definitely weigh in on the technology side of the business, the majority of our interaction is with individuals working in operations and/or maintenance departments.
Our requirements are fairly open. We are looking for a graphic with 2-3 colors that has some visual impact and can provide a brand/identity imprint on clients. Our current logo includes our full name and is based upon the concept of Polaris as the North Star. This is not a requirement in the chosen new design but it would be very nice to maintain that theme. What we really are trying to achieve is something with a more contemporary and professional feel. I have attached the current logo for reference. I do NOT want to have a logo that uses company initials, such as PSI.