The logo should be fun, but professional. I would like something clean and simple, yet clever, unique, original, and creative. I am a fan of the Web 2.0 type logos such as Twitter and Skype. More found here http://brianrowe.org/IMT550/wp-cont…-logos.gif
Horizontal logos preferred, though a symbol/icon above or below the name is okay if it doesn't make the logo too tall.
Please spell Pal Locale in all lower case, as in "pallocale", and make sure the colors of "pal" and "locale" are different.
Besides our website, the logo will be used on Facebook and Twitter, and likely on business cards and potentially handouts/flyers promoting the site.
Do NOT include:
-The .com in the logo
-Anything generic, such as swooshy people; see http://blog.crowdspring.com/2010/07…n-generic/
-Random geometric shapes (a unique icon is fine, but it should have meaning and relate to the site's concept)
-Any caricatures of people that would symbolize the pals to be rented
-Anything that looks cartoonish or kiddie-like, including the color scheme and font
-"P" and "L" initials (for Pal Locale) included in an icon/symbol
Colors NOT to use:
-Pink or purple
-A red/blue combination that looks too patriotic and like the American flag
-A blue/green combination
-The same color for Pal and Locale, but in different shades (darker blue and lighter blue)