We've run quite a few contests for clients on 99designs to get just the right logo. We provide designers with a lot of feedback and do it quickly (for proof check our past contests). Plus, we usually have a lot of fun doing these and the designs coming out of the 99designs community always blow me away with how good they are!!!
This logo is for one of our favorite clients. They have a tracking system for large buildings that reports energy information. (The project is under NDA so we writing this carefully ;)
We want people to see the logo and think:
- Highly Professional
- Accurate (Reliable)
- Easy to Use (Handy/Friendly/Useful)
Corporate executives are going to be the main people purchasing this. These people care a lot about numbers and looking professional - like bankers. However, they like to impress people too so a little pop and sizzle helps sell it.
Here is what we need:
1. Solid color scheme
2. Great font choice
3. Fitting motif (optional)
4. Use slogan "Powered by Engineers" (optional)
- Solid Color Scheme -
We are using dark colors - blacks and some dark blues. However, if contrasting with that using lighter colors seems to fit, give it a try!
- Great font choice -
Looking for classic modern here. The client loves the style of the video at the bottom of this page: http://www.jpmorganchase.com/corpor…orward.htm - especially the book opening at the end and the clean font used there as well as the building styles throughout the video. I've attached a screenshot of the book/font part of the video that he specifically mentioned.
- Fitting motif -
We could skip the motif if nothing works (ie Microsoft / Dell) however, if there is a good one it would be nice to have a motif to work with. We haven't been able to come up with the exact right one, but here are some things along the right lines:
- power symbol (lightening bolt? electricity voltage? etc.)
- chart/graph (pie chart? bar chart? etc.)
- engineer nerd glasses with duct tape (just kidding ;)
- building(s) (skyscraper? apartment? etc.)
- combo of above?
- Use slogan "Powered by Engineers" -
Again, this can be skipped if it doesn't fit well with the logo. However, if you do want to include it in the mockup that is great too.
The attached login screen is not entirely liked by the client and will likely be changed, however it shows the technical/mathematical aspect with the equations and buildings.