Motelville is a new property management system (built on Rails) that is aimed specifically at small motels… and we need an identity.
The target market is 40-60 year old Motel Managers/Owners who aren’t very tech savvy and probably don’t use a computer every day.
The identity needs to be bright, bold, clear and friendly. We need to ease them into this technology and make them feel comfortable. So large type (no 8pt pixel fonts) and friendly colours… you get the drift. If you have any questions just PM me.
We have a working working tagline of “Motel management for real people” that needs to be worked into the logo.
This logo will then be worked into use for a website as well as business cards, a letterhead and folders etc.
We require both and .eps and .ai versions of the logo.
If you are going to be using a building in your design I would suggest staying away from using apartment blocks or skyscrapers. Our target market it is people that run small accommodation so using something closer to a house or cottage would be better.
Also remember that we are trying to come up with something that is friendly and inviting so try to keep away from anything that looks like a corporate logo.