We are in favor of something that is minimal, clean, simple and eye catching. However, we are really open to all types of creativity and possibly any new color schemes.
We do plan to use our logo on our website, within our platform interface, for a favicon, on company letterheads and documentation, on print, on screen, business cards, etc. So it needs to scale well and work on multiple types of color backgrounds, unless there is a solid black or white color version of the logo available as well.
As mentioned above, our strapline is "Intelligent Advertising".
If a non-standard font is used within the logo, we would also require that font as we would use it as a typeface for our brand.
We are really looking forward to seeing submitted logos, please amaze us with lots and lots of awesome kick ass logos!