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Target audience is sophisticated New Mexico wine drinkers with a classy but catchy label. Nothing too gimicky.
I'd like the label to reflect New Mexico in some way. Feel free to be creative, but here's one idea... think of a vineyard setting where the estate house is built of New Mexico style, adobe architecture. I'm picturing a very simple illustration, nothing too detailed. Not too many colors.
The label should include the following:
- Cabernet Sauvignon
- Rio Grande Valley, New Mexico
The winner of this contest is likely to win other contracts with us. A website, letterhead, business cards, more labels, etc.