Basically - we want something great.
A perfect logo should scale all the way from displaying at the start of our game (full color and eye catching), down to black-and-white printed materal, and all the way down to a small-but-recognizable simple image, for branding purposes.
When envisioning the logo, imagine it on the movie poster for a dark psychological thriller. A modern, urban setting but with a creeping madness and corruption. Small dollips of dark fantasy and impossible things on top of a twisted reality. A mixture of Pan's Labyrinth and Dark City, for example (this is just a pair of relevent samples - please don't read too much into it).
If you can't see it on a movie poster, *your design won't work*. Think more "film" then "game".
We're currently leaning towards something with a more modern design. Professional. Strong. Urban and gritty. With nice subtle touches that are the hallmark of a professional design. Perahps with a *touch* of more organic elements to give it a small fantasy feel. We'd really like a design that relates to our productions. And a clever and iconic enough connection that if we just showed them a small image, they'd immediately tie it to our product (like Half-Life's
lambda, Portal's "o", Pan's Labyrinth's small circle maze, etc etc).
To provide context, to help inform the design:
- "March 32nd" is a gaming + film hybrid – a narrative heavy, interactive game with a very film-like feel.
- The look and setting is modern urban, mixed with a moderate dose of 30’s-40’s era film noir. The film "Dark City" is a good visual reference.
- Silhouettes are a *very* prominent design element in the production (see the sample screenshoot). An artful design that plays with them and silhuoette cutouts would probably work very, very well.
- The production toys with and confuses the notion of time and causality.
We've included our existing logos, along with a theoretical screenshot from our production.
The logos we have are serviceable, but we're picky - we want something better. Again, I want to emphasis (designers are taking entirely too much direction from the sample logos) - *we aren't satisified with the sample logos*. I don't recommend basing your design around them. But do realize, you need to exceed the bar set by them. While they aren't perfect, they're still artful, professional, and eye-catching. But I'm sure you can do better. :)
In an effort to provide some more direction, here's a critique of the sample logos we attached to the contest -
The sample logos aren’t quite what we’re looking for – they’ll do in a pinch, but we’re hoping to do better. Things they do well:
- The colorful versions are eye catching.
- They have a sense of decay mixed with a touch of elegance, though the base fonting projects a more rustic aesthetic then we’d like.
- The (ugly) limited-color versions are readily represented by vector images, allowing us resolution flexibility.
That said, they have a number of issues:
- They don’t shrink well – it’s difficult for us to create a smaller, simplified branding image that still has impact.
- They don’t really project a feeling of what our project actually is.
- They’re forgettable – there isn’t anything particularly clever about the design. Perhaps something with more imagery (rather than the text-focus of the current design) may be a better fit.