WagerTrax is the flagship product of Bet Smart Media. Bet Smart Media Inc. is a funded start-up online company that provides wager tracking and analysis tools that will revolutionize the online sports wagering industry for individual bettors.
We're three founders based in beautiful Victoria, British Columbia, Canada who have been working on internet projects since '99. We're Internet technologists at heart who've happened to get into a little sports wagering fun!
We aim to be as indispensable to individual online sports bettors as Yahoo! Finance is to individual equity investors. We're also working on innovative crowd-sourcing technologies to connect fans located at actual sporting events to online sports wagering markets, in real-time. We want WagerTrax.com to be a top destination website in the online sports wagering space.
We love long walks on the beach, Internet technology, and working with designers who love what they do. Hope to connect with you soon!
Our online sports wagering tools are aimed at individuals who range from novice to advanced sports bettors at the "amateur level". By this
characterization, the users are high-functioning in their understanding of wagering fundamentals, the underlying mathematics, and of course are hardcore sports fans. The “amateur” reference alludes to the fact that they do not wager on sports as their sole source of income.
After doing research and multiple surveys, we've found that online sports bettors are 68% male. The same study showed the average age of these bettors to be in their “mid 30s”. 61% of bettors hold at least a college degree. 41% of U.S. bettors earn more than $75,000 per year.
We are looking to tap into this target audience specifically, and position ourselves as a sophisticated, yet approachable service. We want to be seen as being at the forefront of online sports wagering content, social media, crowd sourcing, and analytics technologies.
The application will provide users with upcoming sports event information (win loss records, rosters, injuries), real time sports news, an aggregation of sports event odds across 50-100 sports books (online "bookies"), the ability to track betting behavior, the ability to run reports and analysis both on the user's behavior and past sports team performance. It will be the first time all these features come together in one app.
The WagerTrax logo will be the main product identity for WagerTrax and feature prominently within the web application and on WagerTrax.com.
The WagerTrax logo should not feature any sports specifically as we will support different sports and leagues at different times in the product lifecycle. That said, we are interested in exploring sporting-related themes.
Color palettes have not yet been established for the brand, and we'd ideally like the winning logo to be used to set the palette for the page template. Thus, please consider using colors that can be extended into and would be suitable for the overall theme of a web application user interface.
The logo should really stand out when viewed beside our competitors and other complimentary services in the space. Some competition and other services include: Donbest.com, Covers.com, Sportsinsights.com, Statfox.com, SBRForum.com.
A number of our competitors and complimentary services rely on lowbrow imagery and banners featuring female models, etc. - we are consciously positioning WagerTrax first and foremost as an analytics application and are taking "clean" approach to our application. We'd like the prominent "tone" of the logo to be technology and analytics focused and obviously sports related.