Varicose Vein Surgeons
This client is located in one of the most popular places on Earth....Los Angeles! Image is everything, and they need a new image. They are the BEST Surgeons in Los Angeles, and now it's time we have an image that represents this.
Their specialty are Veins...both medical-related, as well as cosmetic reasons. People go to them because they are the best.
The business has been family owned for 2 generations, and has a large and loyal patient-base.
The Target Audience is very typical for a Vein Clinic -
-Less than 20% of their client base is between the ages of 20-30 years old
-80% of their clients are over the age of 40
-70% of their clients are Women
-People that are generally concerned with the aesthetics of their body, but also appreciate the health improvements they will be making
-Client Base is more Affluent, have more money and want the best
In General, you have a blank canvas to work with here. To help guide you in the right direction, here are a few pointers:
-Bold and Sexy WILL NOT do it...we want simple, sophisticated, artistic, and relevant.
-We like blues, and greens
-Use of gradients would be nice to see incorporated, but it also needs to look good printed on black/white for print purposes.
-We want to look elegant and fancy, but not over the top - We want people to see our image as AMAZING without necessarily trying to look amazing.
-Don't be cheesy - be Impressive!
-Have a little focus lean toward the medical aspect of their business - but don't overwhelm the design with the medical feel. - Subtle.
Make this Incredible and we WILL choose your Design!