OneMarketingPlace is a one-stop destination for all real estate professionals to manage and track their property marketing efforts. With a click of a button, an agent can pull up property information and develop a buyer profile - targeting not just prospective buyers for a property but the right buyer for the property. The agent will have the ability to place and execute more effective property marketing campaigns resulting in greater sales.
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Real estate professionals. There are 1.1 million registered members of the National Association of REALTORs. The average agent is a 47-year old female. This audience is not very tech-savvy and needs a lot of hand holding when it comes to using technology. This platform that is being built has to be very very simple and easy to use. The logo needs to reflect this as well - not only is this the only place they will need to go to conduct their marketing campaigns, it is the easiest thing they have ever used.
See target audience comments. The logo for OneMarketingPlace needs to convery that this is a property marketing campaign tool for real estate professionals that is very simple to use. This is the One Place they can go to do their internet syndication, to buy their postcards, to make their flyers, to get an ad in the newspaper, etc. Not only can they place the marketing from this platform, they will also be able to track all of these efforts and reports these to the seller.