The site is a comparison-service for quotes (craftsman, tradesman).
Because requesting some quotes/offers on this site is for free, the name is ofri (offer +free). The attributes of the brand are fresh, unique, different. Other companys are conservative, we are alternative. Others are complicated, we are stupid simple.
Erzählen Sie uns, wer Sie sind und wen Sie erreichen wollen?
- The target market are people from 25 to 55.
- Education-niveau is not specific: from no education to university degree
- Users are price sensitive.
- It's a new market
- 50% of the users are women.
- the font-color of the logo should be white and will have a blue background (#3056a7) on our website, like the logos of facebook or prospers.com.
-The attributes described above (simple, alternativ, fresh, etc.) should be included in the logo.
-Don't use complex fonts that one has to decipher. Keep it simple, but still add a little 'creativity'.
-If you add a icon on the left of the logo-text or not doesn't matter. If it looks good, it's great.