As a member of my target market I'm launching a new web business to help sassy divorced women (think Lipstick Jungle, Sex in the City) lead the life they want. This will be a very upbeat and positive site (so bright and positive colours and grapics please) to show that divorce is not the end of an era but the beginning of a new journey to live the life you want, with independence and freedom. This is all about lifestyle design and the modern woman.
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Sassy and savvy divorced women. We're not feeling sorry for ourselves, we're out in the world living independent, financially free lives that we've created (think proactive rather than passive).
A bright, eye-catching and upmarket logo - give the sense of Lipstick Jungle/Sex in the City - powerful, independent women making it on their own after divorce. I want people to look at my website and think "Sassy! I want to be a part of that"!
A bold, punchy logo that I can use on a range of materials including my squeeze and sales pages on the web, free CD cover etc.