Logo must, on a standalone basis, communicate that Travelworm is in the business of selling Hotels, Airline Tickets and Other Travel Services to consumers via the Web
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Travelworm is a 15 year old company that is in the process of reinventing itself.Â Travelworm is an online travel agency that sells hotels, airline tickets, rental cars, show tickets and other travel-related experiences.
Create a new logo and image for Travelworm that could be used on the website, business cards and other offline and online marketing material and communications.Â
DO NOT consider the existing logo for Travelworm.Â
DO NOT feel compelled to keep the â€œwormâ€ as part of the logo.
And DO NOT consider Casino Resorts and Leisure Destinations as a tag line, as the company is much more and will be selling much more in the future.Â
Also, ignore the existing look, feel and content of http://www.travelworm.com as this will all be overhauled in the near future.