Wie Adam Wright das erste logo design Abenteuer antrat
The name plays off the combination of receipt, recipe, and eat. This needs to come through in the logo so people get the meaning and don't just think i cant spell.
The website will be a social meadia recipe website, with differenciating factor being the database will be set up arround the ingredients - so you can load prices and energy etc of ingredients, and see what each recipe will cost you, and what your energy etc content will be. And a whole lot more but thats the core
Erzählen Sie uns, wer Sie sind und wen Sie erreichen wollen?
Anyone who cooks. This is a broad and surprising market. While currently most users of recipe websites are women who visit on average twice a month, I want this to be more of a tool that people use each week. I think this will start by appealing to some specific segments, and then grow to be more mainstream.
Key segments are:
single people (divide recipe contents to a per person recipe)
people trying to save their food budget (see what recipes cost)
people wanting to show off their cooking ability
people concerned about what they are eating / trying to loose weight
People that have a huge amount of recipes and can never decide what to cook
I need a logo that I can put on the website, and also have it in different formats so that i can if needed use in print, t shirt, etc. i don't want to have to come bugging you to get another format.
I want people to instantly look at it and have an idea of what the site is about. It should give an image of being new wave, "web 2.0" . Its not going to be twitter or facebook but thats kind of the feeling I want to get.