I am the VP of Marketing here at Monetate. Joined only two months ago and have been blown away at how far this company has come in such a short time. Less then 3 years old and launched their SaaS marketing platform less then 2 years ago. In that time they have picked up over 23 customers including Sports Authority, QVC and Urban Outfitters. Great company that is growing fast, but has done little marketing to date. Company is run be experienced entrepreneurs that have successfully launched companies in the past. The company is really the new player on the block with the easier to use, faster to implement and more powerful solution for marketers. Monetate literally gives back control of large ecommerce sites to the marketers instead of the IT departments.
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Target audience is extremely tech savvy 36-45 year olds. Trends more to males. Audience is the directors, VP of Online and eCommerce managers for large eCommerce websites. The market we are going after is for testing, targeting and personalization for websites. Some call it site optimization for websites, but whatever you call it essentially Monetate empowers marketers to change anything they want sitewide without having to leverage IT. The major competitors in the space include:
Omniture Test and Target
Optimost - Autonomy Interwoven
We are looking for a new logo for the company. Right now we have a simple logo using a puzzle piece (which is supposed to represent a person) and lowercase Myriad Pro Bold font. The new logo needs to represent new, easy, strong, innovative, modern, bold. The overall message we want our logo to convey to your audience is - "The latest new proven technology to make the web site marketers job easy and lucrative." We are developing a new corporate website that will have the bright and bold look of sites like http://www.mailchimp.com and http://www.zendesk.com. The new logo would have to be a home in environments like these.
The monetate positioning is = We are the leading independent provider of testing, targeting and personalization for web sites.
Again Monetate is the new guy on the block and therefore needs to reflect that. Easy, Fast, New, Bold. Monetate optimizes the user experience therefore helping companies deliver more relevant content which equals greater customer satisfaction and higher revenues.
** Finally unlike many companies at this early stage we actually have our name registered. Therefore we can use the "R" for registered trade mark.