Abgeschlossener Wettbewerb

Logo For New Real Estate Company

Inked Digital brauchte ein neues Logo Design und hat einen Wettbewerb auf 99designs gestartet.

Aus 114 Designs von 30 Designern wurde eine Gewinner gewählt.

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Wie Inked Digital das erste logo design Abenteuer antrat

Firmenname

Charleston Preferred Properties

Überblick

This is a new real estate company launching in the Charleston, SC area. Following in the steps of some great traditional and classic real estate companies but our focus is online.

I will be working directly with the client on this logo and will provide daily feedback from client (not including weekends).

Erzählen Sie uns, wer Sie sind und wen Sie erreichen wollen?

The target will be home buyers in Charleston and looking to move to Charleston. With 80%+ of home searches starting online we will have a focus on the web 'searcher' as well.

Anforderungen

There are a few key visual elements that are associated with the Charleston, SC geographic area and 'could' be incorporated into the design. NOT REQUIRED but WELCOMED. Feel free to submit a 'type' treatment only as well.

I've uploaded our temporary logo. It's simple but may help with some direction.

Please stay away from 'rooflines / roof angles', images of houses. Logo needs to be elegant, classly and high end looking... not your everyday real estate company on the corner. :)

Emphasis:
“Charleston” is perceived to be the dominant word
---

Visual Elements that would work well (search google for these elements in Charleston, SC and you'll find some great examples) :

- ironwork (wrought iron)
- horticulture (flowers, gardens, parks)
- architecture (church steeples, porches, bridge)
- water (rivers and creeks)

---
Colors:
Traditional - although a well-thought out color accent might be acceptable

---
Fonts:
Current temporary version of logo uses Baskerville Old Face. Client likes using traditional serif typefaces

---
Use:
Needs to work for print and online, color and black & white/grayscale

---
Brand Traits to keep in mind:

-authentic
-traditional and classic, but not old-fashioned or stodgy
-hospitable and friendly, welcoming
-southern
-sense of Charleston heritage
-Rooted in tradition, but modern and relevant
-traditional with a "twist"
-respectful of nature and the environment
-clean, fresh and uncluttered
-coastal, but not "beachy"

---
File Type:
Preferred file type is .ai and .psd

Individuelles Paket

369 $

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