Desired Color Scheme:
The site uses Black and different Blues.... but your not required to use these colors
Accepted File Formats:
Standard Web Formats (.jpg, .gif or .png); Vector Formats (.eps, .pdf or .ai); Layered Formats (.psd or .tiff)
Scalability- Logo should be scalable, as to be used in a variety of mediums (biz cards â†’ billboards)
Simplicity- Logo should NOT be too complex or have fine details. Needs the ability to work on letterhead, business cards, pins, mugs, pensâ€¦ Simple objects and recognizable shapes are preferred over abstract
Color- Color is up to you
Black and White- Logo MUST keep its look, feel, and power when in B/W. Shouldnâ€™t become muddy or illegible when converted B/W.
Paper vs. the Monitor- Check the logo out on another medium besides just your computer screen. Does it still look good?
Original Illustrations- I will only take â€œOriginalâ€ artwork. (This site is full of copied concepts and idea???)
Typefaces- Consider typeface. Must be: easy to read, especially at small sizes, and convey the feeling of charitable giving/activity.