Abgeschlossener Wettbewerb

Logo for NYC movie marketing agency

WiNK Creative brauchte ein neues Logo Design und hat einen Wettbewerb auf 99designs gestartet.

Aus 121 Designs von 34 Designern wurde eine Gewinner gewählt.

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Wie WiNK Creative das erste logo design Abenteuer antrat

Firmenname

WiNK CREATIVE

Überblick

WINK CREATIVE is a newly-launched boutique ad agency based in NYC. We create (edit and produce) trailers, spot ads and video content for film, television, theater and new media. We're leaping into a competitive market in uncertain economic times, ready to compete with the big boys. The logo needs to reflect certain characteristics of our business which we encounter in our work everyday: speed, dynamism, professionalism and experience. Yes, it can be 'cool.'

Erzählen Sie uns, wer Sie sind und wen Sie erreichen wollen?

Motion picture studios, indie film and specialty release distributors, filmmakers, especially NYC-based film/theater/tv productions, new media and digital marketers.

Anforderungen

What we're looking for in our new logo:

1. FONT TYPE
Sophisticated and edgy. We are gravitating toward a san-serif font but open to seeing options. Prefer strong and dynamic rather than child-like, too feminine or clunky, cutesy or gimmicky. No smiley faces. i.e we want the logo to 'kick ass!' NOTE: the word 'WINK' needs to be much larger than the word 'creative.'

2. IMAGERY
Naturally our name ["WINK"] will trigger designers to use an eye, lashes, a wink of an eye, etc. We've explored some of these options already but have not seen anything that isn't shy of a cliche. We continue to encourage exploring this direction but it's not an absolute must. Also, at one point we thought of a melted wax seal/stamp logo but never saw anything. A bit of dimension will go a long way rather than being just 2D. The 'substance' of the logo can be something hard or metallic. A little glint, reflection or texture will help.

3. MARK
We would love to find a clever graphical element (mark) that is recognizable in conjunction with the name. Please try to stay away from over-used "film reel" images e.g. 35mm film clippings integrated with letters, motion picture cameras/lenses, film/stage spotlights, curtains, scissors or any touristy NYC or showbiz icons.

We'll need an AI file (CMYK) and a layered PSD (RGB)

**Logos we think are clever: Target, Obama, Geek Squad, EA "Dragon Age" Games, Playboy, MTV, Apple
**We have uploaded a few image references that we are inspired by and like (color, type, layout).**

Look forward to your entries!
Have fun!

Individuelles Paket

363 $

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