Our primary colors are natural tones, particularly a bright green (not lime, though - think "lizard green") and dark brown. We seek something that is organic, free flowing, curvy and non-medical. Incorporating trees (think tree of life type trees) are options. The logo should display the practice name (Genle Birth Options, LLC) and contain an element that can be used alone to represent the business. It will be used on the website, blog, facebook & other social media networks, on letterhead, on all patient forms, etc so it should also not be too elaborate and easily readable in all formats.
A feminine look is desired, though it shouldn't be "girly" or "flirty" as it also needs to look professional so that it is obvious it is a credible business run by a legit professional because it will also be on paperwork that may go with a mother should she require a transport from home to hospital.
We are open to some creative freedom with the image and overall look & feel and we have no attachments to any particular image going into this project. We're just wanting a clean fresh unique image that encompasses what we stand for while looking professional. We encourage you to take the information we've provided & run with it! Our current website, which is also getting an overhaul, is: http://www.gentlemidwifery.com/
Other inspirations that the midwife has been drawn to:
http://www.istockphoto.com/stock-il…f-life.php (images without roots though - she feels the roots make the image too harsh)
(also without roots - the tree w/ colored leaves is a good representation of the greens she currently uses)
This clean, organic, natural look appeals to her as well.
She's also not opposed to something a bit more feminine such as this:
She's not sure she wants any of these exact trees incorporated, but this should give a good example of her taste, style, etc.