We are after a friendly, interesting, bold, clear, ideally Web 2.0 type logo.
However it could (but not necessarily) still have a solid background with a white (or other colour) logo reversed out of it
We like strong, but interesting colours – strong purples, strong greens, red, burnt orange even are just a few examples. (but not an exhaustive list at all – just what have come to mind)
We like strong logo’s – we don't want one that when you put then on a page of other logos it is so light that they blend into the background or can’t be recognized.
We don’t mind if the illustration is before, above, in or after the words in the logo, however we don’t want the logo to be so big that it dwarfs the name of the company.
We don’t have a strap or tag line at this stage and its not necessary to provide for one.
2 or 3 or 4 colours are preferred, less is more likely to be more.
We like simple and straightforward logos – nothing with large amounts of shading, rendering, grading of colours etc.
TenPaces can be tenpaces (where paces is light or bold in contrast to the ten). It needs to be the word ten rather than the number 10.
Please keep away from shoes, people walking or anything like that – if that inspires you then that’s ok.
When we have selected a winning design we will also want to use this as the basis for stationary, and a straightforward website.
As suggested by 99 designs, we ask for the art in a vector format like that produced by Adobe Photoshop or Adobe Illustrator. We also need to know what font has been used - and where to buy it if its not free or commonly available.