Wie Svenegas das erste logo design Abenteuer antrat
We are a small technology firm that has been growing very quickly for the past 6 years under a different name. Now, as we want to penetrate the US, European and Asian markets, we want to make a statement. Our goal is to konnect! clients and its suppliers in an effective manner as well with the suppliers with financing for their businesses. We are fairly young (or like to believe so) and are putting our hearts and souls into this project. We've carefully chosen the name Konnecta, as we aim to konnect ( I know it is spelled with a c) business to other businesses for their day to day while providing financial services as well. This all helps the wheel keep on turning and allow small business to compete.
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Our target market is very specific. We do not target specific industries per-se, as we target larger companies (clients) that have over 100 active suppliers. It does not matter what industry they are in. We also have to target the suppliers as well, so we have to not only sell ourselves to the bigger companies, but to their suppliers as well.
Within the clients, we target the CFO, Controller and within Procurement. Within the supplier, it depends on their size, as it can be the owner, marketing, operations, etc.
My 2 partners and I are very finicky within the design of things and love the modern, minimalistic styles. We want our image to represent technology, elegant style, and at the same time, we deal with financial services, so we have to convey some sort of seriousness. Non-the-less, we want our logo to be fun and forward looking, which I believe represents us well.
We love the name and the way it is spelled and were hoping to leverage its letters within the design.
Our app design is based on cleanliness and white backgrounds.