VarsityKansas is one of the leading high school sports web sites in Kansas. The site, at http://www.varsitykansas.com, consists of the interactive and multimedia content associated with high school sports, including sports statistics, discussion forums, a blog and video.
We are in the process of redesigning and rebranding our site to better reflect the depth and breadth of content that is available. We want our new logo to reflect a more young, modern, fun and clean look, while conveying an athletic feel. We want a strong mark that will develop into a stand alone brand image. We will cover a variety of sports with an emphasis on the mainstream sports including football, basketball, track & field, baseball, soccer and swimming.
Our primary target audience is high school kids with parents as the secondary target. We need an identity that can be used beyond the web to extend our brand on t-shirts, hats, and print. We want a logo that both kids and adults will want to wear on t-shirts, hats and other items.
We are trying to achieve a young, hip web 2.0 logo that lends itself to be implemented in a variety of formats beyond the web.
We don't want to be specific or put too many parameters on design requirements as we would like a wide variety of designs, style and creativity.
•Vector based design and file, preferably illustrator ( no iStockphoto images or clipart please)
•Horizontal and vertical versions of the logo
•Standard and reversible versions, (We want to see how it looks on both white and black backgrounds)