FirstTimeDriver.Info is a new one stop shop for those wanting to learn to drive, pass their tests, get insurance and select their first car.
Its all about concise,well presented information, tips, tricks and of course with a little help from our community - the learners and the driving professionals.
Learning to drive means freedom, independence, new horizons and career opportunities.
Our style is informed yet fun. Think BBC Top Gear vs a UK Government information video
Our audience is based in the UK and is probably aged 17 - 24 male/female across all ethnicities. They are the Facebook ,YouTube, iPhone generation.
We also want to provide information to parents and partners of those learning to drive.
We need an eye catching logo and palette for use on our Web site, YouTube channel, Twitter background, Facebook group etc. and promotional materials.
A quick search will reveal red L plates torn up, keys - we are looking for imaginative, edgy designs with potential to be iconic.