Our site caters to people looking for FLV related products, such as FLV converters, players and downloaders.
People who visit our site are looking for software to download videos from sites like DailyMotion, convert those videos from FLV to WMV format, or play those videos on a desktop player.
Since the site will offer FLV related software, playing on Adobe's theme a bit is encouraged. For example, the "f" in the Flash logo is interesting to us but we don't want to copy it:
Also, our site will have a black or dark grey background, so please keep that in mind when designing the logo.
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What we WANT
~ Use of Orange, Green, or Red as the primary color of the logo
~ Use of White to help set off the primary color of the logo
~ Use of ".com" should be a part of the logo, although not too prominent
~ It might be interesting to use icons in the logo. For example, since we offer an FLV player (arrow icon pointing to the right), FLV downloader (arrow icon pointing down), and FLV converter (two arrows pointing away from each other, some icons along these lines integrated into the logo might be very interesting
What we DON'T
~ Use of gradients, shadows, or 3D in the logo
~ While we offer software, we don't want our logo to look stale (e.g. IBM or Microsoft)