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Mainstream market (taxi users) but with a skew to young proffessionals.
- black and yellow
- simple but exciting
- can have tag line (but needs to also work without this) "Shouting louder for you" [This needs not to be instric to the design]
- international focus (so no country specific tax images) that also means NO CAR can be included
- the aim of the logo is to communicate a young fun company that helps consumers hail a taxi.
- logo will be implemented on stationary, print advertising and a website.