We’re looking for a new and simple logo that will reflect the ideas of communication, social networking, and the female persona “Kate” who is facilitating the communication much like an executive assistant would.
Our existing user base simply refers to the product as “Kate” and we've used the female persona for general branding and for product support, but we haven't yet explored using the female persona for the symbol it the logo. Feel free to get creative in that direction.
Put most of your effort on the design of the symbol, not the typeface. For consistency reasons the typeface we already use is "Bryant RegularAlt"
While you should feel free to play on the letter “K”, don't limit your creativity to it.
The recommended color palette is white, gray, and green.
The logo should be simple enough to be legible when rendered in monotone.
The logo has to reproduce well on coffee mugs, pens, T-Shirts, and other marketing items.
Look and Feel Guidance
1. The logo design must communicate that the product is a professional communication tool. The look should be minimalistic, clean, polished, and elegant. Think modern elegant business tool. Target high readability and intuitive feel.
2. Designs to avoid: Avoid grungy or heavy details designs. Avoid designs that are more appropriate for weddings or art gallery than a business.