LuvCup (Future domain will be luvcup.org)
LuvCup's goals are to create sustainable beverage accessories with keen attention on not only the environment but also sustainable development.
Our products simultaneously reduce the waste produced by the beverage industry while also providing an economic benefit to other regions of the world.
We support fair trade manufacturers by contributing a percentage of all sales back into the community of origin while also insisting on using sustainable, fair trade materials.
LuvCup was created by two young entrepreneurs with the goal of transforming a common yet essential product into one that both benefits the environment but also helps communities around the world.
-Both male and female customers but our assumption is that women will be the early adopters. Should be gender neutral
-Initial target age will be 25-35yo with expansion into the 35+ and 18-25
-Frequent coffee and tea visitors including customers of Starbucks and independent coffee houses/cafes
-Consumers who are eco-conscious and have interests in healthy living/eating, exercising, organic goods, social responsibility
* Design a logo that reflects our focus on our commitment to "social-good" in helping under developed communities as well as saving our environmental (i.e., waste-reduction)
* Logo will be used on websites, print material, clothing, and should be embroidery-enabled.
* Style Requirements:Clean and simple design, gender neutral, modern, trendy, contemporary,