This is not just any ol' design project... nor do I need just any ol' design!
That's why I will work with you to give you constructive feedback on a regular basis throughout this contest so you can get a better feel for what I like in terms of fonts, colors, images, ideas. That's also why I've tried to be thorough in this brief - both in giving you a sense of the project and my want/don't wants. So, here goes...
I have a created a training program that will be marketed throughout the direct selling industry (full- and part-time home-based entrepreneurs like network marketers, party plan salespeople, etc.). To help you understand the potential magnitude of this, note that there are currently more than 15 million direct sellers in the United States alone! And I will be marketing it to the individual direct sellers as well as the direct selling companies.
Key to this design is the trademarked phrase, Debt-FREE Direct Seller™. This phrase, combined with a character, picture or symbol to create our logo and "brand" will be used in multiple ways as this program expands and evolves. Besides using it in the name of the program (i.e. The Debt-FREE Direct Seller™ Training Program) and for all of the printed materials for this program (marketing and educational), it will immediately be used in the header graphic on the website we will be developing (http://www.debtfreedirectseller.com) as well as to create banner ads and/or links for affiliates who endorse and market this program. In the very near future, I see other uses for this logo/design - ranging from buttons to T-shirts to bumper stickers (e.g. I'm a Debt-FREE Direct Seller™) as well as other educational materials we develop (CDs, videos, workbooks, programs).
About the program and its purpose...
The Debt-FREE Direct Seller™ Training Program teaches and supports direct sellers to consciously and intentionally use the money they make in their business (even amounts as small as $200-$400 a month) in ways that rapidly eliminate debt and create true freedom, wealth and well-being (financial and other kinds) in their lives.
What this program teaches is NOT the "business as usual" training direct sellers receive. It actually goes AGAINST the approach the vast majority of direct sellers and direct selling training programs take. In the program, we talk about teaching them to take "the road less traveled" (borrowing from the Robert Frost quote) because that will "make all the difference" for them in terms of achieving freedom.
It is revolutionary and life-changing and its emphasis is on FREEDOM! It's also very grounded in reality, simple, practical, empowering and, believe it or not, FUN! (No "heavy, sober, serious or scary designs, please!)