We are a startup wholesaler/importer of welding supplies in Cleveland, OH. Starting as a two person team we're looking to take what has already worked for us in another country, and make it happen here in the USA.
Our staple products include welding helmets, welding wire, MIG & TIG consumables, MIG & TIG guns, safety glasses etc.
We source welding products from all over the world and deliver them to local markets at great prices.
We will sell directly to OEM's (Lincoln Electric), other wholesalers of industrial products (e.g. OKI Bering), and distributors of welding products (e.g. Airgas).
Direct Global Hardgoods Customers
Many times the person that decides to purchase is a purchasing manager - white male, aged 45-65, usually has a college education, primarily located in the midwest and northeast (at least initially). The characteristics here would not necessarily represent the make-up of the end-users of our products.
End User Target Audience:
We also want to draw the appeal of a younger crowd in order to stand out from the pack in order to draw the attention of newcomers to the welding field. An example would be those going to votech schools to learn welding as a profession (characteristics: aged 18-65 [but focus on 18-29 cohort], usually no 4 year college education rather vocational school training, white males, hobbyist in cars, identify with Harley Davidson brand)
We want to attract the attention of the end-user market while remaining palatable to our direct customers. Both groups value products that get the job done for a great price.
You may choose to use an image only or an image and text logo. I am leaning toward an image only logo if and only if the "global" aspect is conveyed while also letting it be known that we sell "welding hardgoods".
Definition of welding hardgoods - any good involved in the welding process that is a solid, physical product. For example, Air products sells gas related to the welding process; that is NOT a hardgood. Wire and helmets are hardgoods.
Attached is the logo we already use for one of our product lines of welding hardgoods. Feel free to reference it, use it as a guide, etc.
Please provide in:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)
Please do not use any stock images or clip art in the logo