The logo's main usage will be on the website. We will also use it for business cards, letterhead, but the web is our main focus. Our company is called Clear, but our url is http://www.clearseo.co.uk. We'd like a logo that could easily incorporate "SEO" or "PPC" or even "Website optimisation" within it - whether than be next to the logo or beneath it.
"Clear" should be the main focus for the design though.
We want the logo to suggest professionalism, trustworthiness, modern, straightforward.
Clear also suggests something fresh, clean, the idea of water comes to mind too so we were thinking of blue as the main colour. We'd also you to come up with a complimentary palette of colours we could use for the call to action buttons, navigation options/ text with the site.
We were thinking of light greys, white's etc, but open to ideas. I guess we'd need 5 colours max to cover all options we may have. The site background will be white, and the main text to be black. We're going to have large call to action boxes with these background colours so colour is important to the overall feel of our site.