We have been known as The Trophy Center for the past 50 years - About 5 years ago we decided that we were going to start branding ourselves as Logo Nation - The reason for this - is that like all businesses ours has changed - the main issue is we don't do many "trophies" any more - and our name is The Trophy Center - We do much more like Plaques, Awards, Promotional Products, Screen Printing, Signs, Banners, Shirts, Embroidery ect.
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Our target market is corporations and small businesses that need awards and promotional products - We want to have people think - Oh Logo Nation - they can put our logo on anything from a Banner, T-Shirt, Plaque, Coozies ect -
We want to remove ourselves from the soccer mom that comes in the shop with a $100 budget and she needs 44 trophies - we just cant pay the bills with those customers :)
New Logo should have a tag line that will say " Formerly The Trophy Center" that we can remove after a year or so -