Brand: Tambaroo, Product: The French Kiss
Go here to get a better product explanation: http://www.youtube.com/watch?v=ayBw6AyZFSM
I make stuff that makes life better. I look for the the annoyances in everyday life and I come up with solutions. I also look for opportunities create items that have never been seen before to enrich the experience of being alive. This is a coffee/kitchen related company but it doesnt have to go down the classic starbucks, peets, caribou path. I would rather think Alesi or Knoll. Clean crisp, not afraid of color (orange, browns, red?) without looking Disney. The first product to launch, "The French Kiss" solves the annoying problem of cleaning your French press. Its cool and simple. Its made of really groovey silicone and Neodymium magnets. Whats more fun than that! The products to follow are equally interesting and useful related to the coffee AND kitchen market. I need an image and feel that makes my product standout in coffee and design shops the world over.
For the company: Coffee shops, coffee geeks, coffee lovers and friends and family of those people.
For the French Kiss: Anyone who owns, sells or is buying a French Press or plunger coffee maker.
Product price point should be appealing to a wide range of consumers. It also should stand up as a gift Idea. (package graphics design contest coming as soon as we get the brand done!)
The logo/cards/letterhead/envelope appearance should be modern contemporary and have a decidedly Western feel (i.e. French or Italian) but it will be marketed in Asian arenas as well. The French kiss Product is small, round, rubbery and has a structure that creates and interesting shape which may tie into the "kiss" concept (look at the video Go here to get a better product explanation: http://www.youtube.com/watch?v=ayBw6AyZFSM. The company name "Tambaroo" means nothing other than it has a tribal feeling and is memorable. The Color pallet should be modern and concise and paper-print friendly (some blues are hard in cmyk). This product is intended for viral marketing with e-commerce fulfillment but will eventually make it to more conventional channels of marketing and distribution. The web site front page should say it all while containing the elements needed to carry through the site. The look and feel will make it into packaging so it should stand out in the earthy coffee shop environment while still being part of the gang. Packaging is designed to be minimal (low waste) but with great visual impact and high degree of social responsibility. (recycled, organic material, promotion of fair trade coffee, etc.) so the color pallet should fit. Logo design Can definitely tie-in with the "french kiss" product but keep in mind that this brand needs to carry to other coffee/kitchen products as well, (cups, saucers, grinders etc) without detracting from the primary Tambaroo brand.