Lachapelle (Pontiac - Buick - GMC) is an established car dealer for over 40 years. With the withdrawal of the Pontiac brand, Lachapelle wants to take this opportunity to remake its image.
Lachapelle must now prouve they are now specialists in GMC truck sales and also with the prestigious Buick brand (car - SUV).
Note that the GMC and Buick logos will have to be positioned on stationery and newspaper ads, but they will not directly be part of the logo.
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Anyone who wants to buy a car, SUV, pick up truck or cube van.
The logo should be bold, aggressive but also stylish. We would like to work around a nice distinguish signature and character fonts.
We have not selected any color scheme for this brand yet. However you could try red and black or blue (GM blue) and black. The old logo was red (Pontiac) and dark gray. But any suggestion would be welcome.
It must be easily legible and visible on small embroidery and sticker to put on the back of cars.
Lachapelle name is short, so we would like to work more on a stronger typeface that's gone a br unique
- Fast Company
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