Active Health Clinic
We're a leading health clinic in Australia that specialises in the treatment of chronic fatigue syndrome patients. We also offer a number of other services in line with our expertise in rehabilitation.
Our key philosophy is to help patients help themselves, so they can lead normal lives and without the need to see health professionals for the rest of their lives.
Our multi-disciplinary team brings all the necessary skills to help our patients do exactly this, and we are expanding to include dieticians, physiotherapists to further widen our services to clients.
We've built a successful business purely via word of mouth, and are now looking to expand.
Our patients range in age from 12-75 but are generally aged 16-40. They can range from being wheelchair bound to elite athletes (they are just “everyday” people as well!).
Given this broad target audience we're looking for a logo which will have a fairly wide appeal.
As our services continue to expand we are looking for a logo that will be flexible enough to support any areas of health we choose to move in to; we'd like to use it for a number of years.
Here are some words we associate with our brand:
• Healthy, active, experienced, friendly, honest, individual, independence, professional, relaxed, regaining your life, dynamic, personal, multi-disciplinary, allied health, self help.
Images that I don’t want
• Athletes (promotes high performance only and may alienate many of my clients)
• Sick or unwell connotations/pictures
We'd like to use the winning logo on business cards, our web site, self-help leaflets and guides, and perhaps printed occasionally on polo shirts.
It doesn't need to have a black or white background, however should be easy enough to modify to suit if required.
We're really looking for some unique interpretations of our brand – so feel free to be creative and we'll keep the feedback up so you know how you're tracking.
The competition winner should provide the original file in .psd and .jpg/.png formats, as well as including any fonts used.
Wishing you the best of luck! :)