Wordmark for Quest Chat
Update the wordmark/ logo for Quest & incorporate 'Chat'. The desired look should be current & modern. The new logo should appeal to the sensibilities of members of the opposite sex looking to chat, flirt and connect over the phone lines.
*Themes of seduction, passion and playfulness will win our affections.
Quest is an established telephone chat line, with local presence all across Canada and the US. It is a service that offers men and women the opportunity to chat, flirt and connect with members of the opposite sex in their local and surrounding areas.
Quest targets men and women who use the telephone line for companionship, phone connections and intimate conversation.
• The primary focus of the creative should be to appeal to Quest’s current consumer, while evolving the brand and positioning it to appeal to a larger consumer target.
• Increase consumer awareness of Quest; differentiate it from the rest in the category, make it stand out.