Nularis is developing the next generation of LED lights and other renewable energy technology. LED lights are the wave of the future. We are a green tech company, and we want our logo to have a "lasting" and "established" but also modern look that can stand side by side against any major light and energy corporation logo in the US.
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Everyone who uses light bulbs, home consumers as well as major corporations.
We have three main categories of customers, the first are businesspeople who are mostly focused on saving money for their corporations, the second are people who want to help fight global climate change, and the third are people who both want to be green and save money.
Must look corporate, not too "trendy," we do NOT want to incorporate anything like a light bulb or leaf or tree, etc, because the company may expand its business soon to be more than LED lighting.
The logo font should be easy to read from a small distance and easily printed in all black and/or all white as well as full color (we will print full color on boxes as well as print monochromatic directly on light bulbs themselves).
The logo color could be green to imply "green tech" but other than that no cliches please.
The logo could also reflect a "light" image through indirect means, such as gradation of color with the base of the letters darker green color and the top lighter green color.
Could also have a small horizontal line over the "u" of Nularis to show it is pronounced Noo-lah-ris.