new startup needs logo. Kidz Matter is a company focused on developing life skills and leadership skills for children. Looking for clean, fresh, positive look.
Update*** - the company is about kids, however the target is equally Parents. Therefore, appeal needs to be professional and not too "cutesy." Looking for a clean, fresh, positive logo for company. No set parameters for artwork ... be creative. Kidz Matter teaches children and parents how to develop life skills, fitness/health and leadership skills, through education, interactive website, activities, and other resources. Target audience is families with children 3-12 - primarily US market. Logo will brand company on website and all marketing materials. Founders have 40 years experience developing and implementing activity-based programs to children. Now extending programs to the web to capture larger market share. website is http://www.mykidzmatter.com only a shell up at this time.
- prefer simple color scheme. no preset conditions on colors other than it should cater to kids and families.
- logo should be "cool" enough not to "turn-off" 10-12 year-olds.
- company name is Kidz Matter
- easy to read - not too abstract
- 5-8 colors
- do not want BLACK as primary color
- do not want a pre-school or toddler look/feel