Another71.com is a blog that caters to CPA Exam Review students. We have built a destination for CPA student leading up to and during the journey through the CPA Exam.
The blog was started by a former CPA student who struggled to pass the exam. The name Another 71 refers the the 'failing' grade of 71 that the blog owner face more times than he liked and which forced him to retake different parts of the exam a few times.
CPA students new and old. The market ranges in age from 22 - 32. They are internet savvy folks searching online for assistance/guidance with the CPA Exam.
The concept is the the '71' is supposed to be indicative of the written grade we would see on exams back in elementary, middle, high school and or college.
We do not feel we have 'right' font for the 71 as is stands right now.
A clean more web 2.0 vibe for the logo overall would be cool. We'd like to stick with a blue for the 71 but are not necessarily married to that. However, we do not want red.
The .com does not have to be included in the design feel free to go with our with out. Same goes for the tag line 'The CPA Exam Blog'
Please do not let the current design of the website play into or influence your design we plan on redesigning the whole site using the new logo as a jumping off point.