Janice Bastani is an author with the idea of giving women back the power that they have always had. This brand will launch a new opportunity for women in all seasons of life to pause and to become aware of who there are inside. What they will discover is that their lives are built on and fashioned around with the opportunity to re-evaluate that foundation and fill the deep black hole that they feel.
This concept is introduced in the book, then they are pointed to the process of awareness and then to how they can grow to acheive the freedom to be comfortable with who they really are without the pretense of the world they live in.
I am a Professional Credentialed Coach and daily I coach women who are drowning in trying to fit into an identity that society, media and our culture has placed on them. I am giving them the oppoprtunity to lay down that false identity and to be the woman she was always meant to be. No two of us as women are the same.
No one can force us to comply; we each take on the role, identity or architype willingly and we are 100% responsible for staying in that place. Each woman can decide for herself to lay down that heavy weight and be free.
I am passionate about this topic and that each of us men and women have the freedom to choose; only we can stay in a place of our own free will.