In our business we connect with people in a very personal way and coach them through changes in their lives. Our approach is not a feel good program where we tell our clients how great they are everyday. It's about taking a real look inside to discover who they really are, what has been holding them back and how to overcome these thing to find fulfillment and purpose in what they do. it's not just about a job, it's about their life.
I am looking for a logo that can be incorporated into business cards, letterhead, email communication, website, and anything else where a brand image can be further expanded on. I'd like the logo to stand on its own, but will also be using the tag line "re-envision your career"
The logo should to be sleek, modern and memorable while still maintaining a sense of professionalism. We don't want corporate American, but the the typical coaching site/logo/feel is too "fluffy" or "flowers and butterflies" for us. we want something that is cutting edge, innovative and cool, but that has a strong enough business feel to attract our ideal customers (who might be from corporate America).
There is a fine line, but hopefully this makes sense.