GetMortgageReadyNow.com is a B2B product designed to help mortgage customers who don't qualify for a loan. We will help them turn around their credit, create a budget, save their money for a downpayment and get their finances in order so they can qualify and get the home of their dreams.
The audience that we're marketing this to are mortgage companies and brokers. This is NOT a retail/consumer site. It is strictly a B2B site so the logo must have a financial, upscale look and feel.
Some ideas for images include a home, family, a check mark to imply they'll get approved but we have to be careful with this. We can NOT say someone will get approved. Of course, that's why people will use the product and hope to achieve but it's not something we can promise in our messaging. So people want to hear "yes!" or "you're approved" from a lender but it's not something we can say but perhaps we can show it or get that idea across in the logo.
Other ideas: the logo should offer new hope, an image of a better life and achieving the American dream of homeownership.
This product is also affiliated with another product we have called Credit Mac, which can be found at http://www.CreditMac.com. We'd like to incorporate similar colors and a similar look and feel with the logo.