We believe that nurturing and supporting Mothers is the key to creating a world we would all love to live in. Afterall, who else has the influence that mothers do?
'Naturally Mothers' is a developing online resource and mentoring program for mothers who are having difficulties negotiating the first few years of their children’s lives, and those mothers who simply want to enjoy the experience a whole lot more.
The aim is create a welcoming community space for mother’s to express their feelings, feel supported, learn about emotional development for their children and themselves – and most importantly, to have fun.
When mothers feel good, their children develop so much easier.
The program and resources are predominantly online, with face to face workshops and support services being developed and rolled out over the next year.
*Naturally Mothers is the first stage of a broader brand, that will include: Naturally Fathers, Naturally Grandparents etc. The tag line for the group is "Baby Steps, Global Reach"
Our philosophy is that by making one small change today, we can change for the better, the world we all live in.
Our target audience is predominantly first time mothers, whose children are around the 9 - 16 month age group, and who have probably been quite successful in their careers prior to having children....but find being a mother more difficult than they expected. (hhmm, isn't that every mother?)
They are also more interested in natural ways of being, and would like to be more environmentally friendly in everything they do.
We are seeking ideas and combinations for a logo and/or a brand icon that would serve the following purposes:
1. Need to be unique, identifiable and together with the ‘Naturally Mothers’ name, have a reasonable prospect of being trademarked internationally (this is absolutely critical)
2. Should be easily transferable across media (ie web, print, b&w)
Brief for Brand Icon:
We feel it is important that everything we do is ‘reality tested’. So, we would like to include throughout our site, and perhaps as part of our branding, an icon or character that implies ‘tested and approved by real mothers’. A bit like the ‘like’ button on Facebook. Ideally, this icon should complement the logo & logo colour, or be used as a branding logo by itself.
Brief for Logo:
1. Should be feminine
2. Prefer simple flowing lines
3. Needs to work easily on a website banner – not take up too much banner space
4. Could incorporate the business name
5. Ideally incorporate a ‘Naturally’ element* (not essential)...without losing the distinct identity of the mothers program
6. Please see jpg of original web header, for colour guide.
*A logo / part logo that ties each of the programs together in a ‘mother brand’ (naturally) would be ideal. Other entities could be differentiated by a colour change for example.
Prize for Logo $150
Prize for Brand Icon $100
Prize if entry performs both functions $250