Groundswell Independent Promotion
We are an independent live music concert promotion company based in Austin, TX. We provide financial backing, find and contract artists, rent a venue and finally work out all of the details so the show can pop off cleanly. We strive to provide an effective, down-to-earth, artist-driven approach to the business. This image is in contrast to the norm in this city, which is dominated by a single large-scale corporate entity. We aim to be a progressive, accessible, HUMAN alternative for national as well as local acts looking to book gigs in the region.
-Artists, booking agents, venue managers and local media outlets.
-This constitutes an eclectic blend of creative types of mixed gender involved in the professional music industry.
-Expect about two-thirds men, one third women, primarily in their late 20's to early 40's.
This is a professional, industry crowd. As such, expect them to be highly savvy with regards to visual media. The company logo should be geared toward these industry professionals, NOT toward concert-goers or music fans in general.
-The domain name is Groundswell.in
-I would like the word "Groundswell" to make the bulk of the logo, and to have .in beneath it. I would like the ".In" to be much smaller, and (I suspect) to sit beneath the primary word.
-Find a way to form the word "Independent" or "independent" from the .in domain name suffix, such that the suffix is one shade, but the entire word is clearly understood
-I am not sure yet whether I would like the final company name word, "promotion" to be displayed on the logo. Let's see :)
-It needs to look clean and professional, but don't make it look like it belongs to a bank or a financial product. We are in a creative industry, so the logo should be visual art.
-Some sort of industrial style, perhaps using the old WPA style, or a clockwork motif, or something other related to industry. I want to give the impression of a solid foundation and of progress and construction
-A design where the logo appears to be forged from molten steel or rock. Something that evokes the effort, heat, sweat, smell and look of a forge
This project is dear to my heart, so I will be following the process closely. Please take creative license and get into it. I will be.
Finally, thank you all for your time and effort!