"Michigan Lake to Lake Bed and Breakfast Association" http://www.laketolake.com
Over 100 inspected bed and breakfast inns belong to the official state association of B&Bs. We are mostly "mom and pop" small lodging facilities run by one couple with limited part time staff. Most are homes of historic or architectual significance. We are located mostly in suburban locations, small towns, and vacation areas. We claim to be a step above most hotel and motel chains. Our claim to fame is personal attention through exceptional hospitality and culinary delights for breakfast and snacks with individually decorated rooms that may contain working fireplaces and the very popular 2 person Jacuzzi tubs.
The general public views our industry as a place for a weekend romantic getaway, but we are trying to develop B&Bs as being a better place to stay in Michigan for any occasion including visiting family and friends, shopping, getaways, spa retreats, and corporate stays 7 days a week. Many vacation area inns are upgrading to become luxury lodging facilities.
Innkeepers delight in meeting new people, welcoming them to their community, and pampering them while they stay. Birthdays and anniversaries are typical occasions for repeat customers. Sociable individuals are our favorite guests.
Our typical audience is professional adults age 40-60. The remaining audience is an even mix of retirees age 60 and up along with new professionals age 25-40. We do not ban children, but anyone under 21 is not in the market to choose what we offer on their own, and very few college students can afford or appreciate what we do. Family vacations are not what we are looking for, it's all about financially secure couples. Women have about a 60-40 majority as primary decision-maker. Our target audience is consumers, not other businesses, Logo/Design will be used on our website, letterhead, and print materials.
We are trying to depict our state, hospitality, breakfast, and upscale lodging in a design that can be recognized as uniquely Michigan. The Great Lake State is surrounded by water and nature, so green for grass and blue for water should be the dominant colors. White for snow can also be used as we are 4 season getaway vacation properties. The design will be words and logo. The words will be either Lake to Lake B&B Association, or Michigan Bed and Breakfasts, or Michigan Lake to Lake B&B's, or Michigan Bed and Breakfast Inns, or http://www.laketolake.com, or another combination of these words. The logo will be appropriate with the chosen words.
We do not want to appeal to people 24 and under, 25 and over is our market. We do not want a trendy or pop culture design. We are looking for something more on the traditional or classic side, but with a slight edge. No backwards letters, funky fonts, wild colors, dollar signs, shadows, gradients, or cartoon characters.
Examples of other state association logos that I like are in files below...